Bright ideas! The new Keynesia ad is on air
28 gen 2025Maga Animation Studio just produced a CG animated commercial, “Luce 5.0”, for Keynesia, an eco-tech company based in Italy. The ad follows two factory workers turned eco-conscious entrepreneurs, using light to show the evolution of Italian industry from a dim past to a sustainable future with Keynesia's green solutions.
Our marvelous team took charge of the project from storyboard to final editing, covering every essential stage including the direction, animatic, character and environment design, modeling, rigging, animation, lighting and compositing. Keynesia's team completed the final edit, audio and video post-production, and motion graphics titles, while also being responsible for the concept and artistic direction.
The commercial is currently airing on national Italian TV channels, but you can also watch it on the Luce 5.0 website to see the incredible journey of the two workers come to life!
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On Your Tail: out now for PC!
16 dic 2024On Your Tail is officially available on PC today. Developed by the talented team at Memorable Games and published by Humble Games, the game is an open world narrative game that brilliantly blends detective work with life simulation elements.
Maga Animation for Games, the department of our studio specialized in supporting creators, publishers and developers in the video game industry, has been at the heart of this all-Italian project, contributing in character modeling, rigging, texturing, as well as gameplay animation, trailers and cut-scenes, to bring the vibrant world of Borgo Marina to life. This idyllic seaside village, inspired by Italy’s picturesque Cinque Terre, sets the stage for the charming adventures of Diana, our amateur detective with a curious spirit.
Don't wait any longer, embark on an unforgettable adventure with Diana in On Your Tail today!
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Gran Pavesi celebrated Italian video games
30 nov 2024Maga Animation for Games and Auge Communication have teamed up for a campaign for Italian food company Gran Pavesi, unveiled at Milan Games Week!
The ad features "game over" scenes from various Italian video games, set to Mozart's Lacrimosa. The final scene shows a gamer losing due to the irresistible snacks, highlighting the tagline "Good enough to die for."
This project wants to celebrate the creativity and talent of Italian developers. The campaign includes games like On Your Tail, The Darkest Tales, Letter Bunny, Soulstice, Sliding Hero, The Bloodline, and Monster Jam™ Showdown. Posters and flyers also feature Umbral Core and Extra Coin.
Check out the ad on Gran Pavesi's digital channels!
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Maga at Milan Games Week
26 nov 2024We are back from our amazing experience at Milan Games Week 2024! One of the standout moments of the event, held from November 22nd to 24th, was the showcase on the main stage of the commercial ad we produced for Gran Pavesi, a major Italian food company, in collaboration with the Auge Communication agency. We also had the chance to explore the fair and visit the Gran Pavesi stands, which featured our key artworks and illustrations.
Moreover, it was also incredibly gratifying to see so many gamers enjoying the demo of On Your Tail, the game we are working on for Memorable Games, at the Indie Dungeon. This area, dedicated to independent developers, was made possible by the Italian game industry association IIDEA and hosted various talented emerging studios.
See you next year!
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