Tenderly - Lucart Tv commercials

Advertising, Commercials, 2017

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Bianca, Tenderly's blue haired fairy, joins the human world and her magic touch recalls the sweetest moments of our life... 

A mother holding her child, two lovers cuddling... Isn't life tender? Bianca brings this tenderness wherever she goes, and her spells make everything soft. Tenderly's products contain mallow, calendula, milk... and Bianca's magic touch, of course.

Maga animation worked to bring to life Bianca's original CG character: we built a strong personality and a relatable animation for supporting Lucart group's communication and Tenderly's different toilet paper product lines.


TAGS

AdvertisingCGICommercials
MAIN CREDITS

Client
Lucart
Date
2017
Job type
CG animated and live action commercial
Advertising agency
Enfants terribles
Live action Production
Enormous Films Srl
Animation production
Maga animation studio
Executive Director & Creative Producer
Massimo Carrier Ragazzi
Line Producer
Maria Elisa Fumagalli
Art director (CG scenes)
Teresa Bandini
Head of CG
Lucio Silla
Modeling
Domenico Zenone Papetti, Gianmarco Villa (Lead modeler)
Look Dev, Lighting & Compositing
Michele Molluso
Post-production
UVC Srl

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  • Tenderly - Lucart Tv commercials

  • The protagonists

    Bianca

    “A sweet, tender and cute little fairy...
    Bianca