Rinascente “Believe in Wonder” Wunderman Thompson

“Believe in Wonder”: Immerse yourself into our magical atmosphere and discover once again the Wonder of Christmas.

Maga Animation Studio with Wunderman Thompson Italy for Rinascente, came together to celebrate Christmas and revive its magic. The project like an hollywood musical features different ornaments, candy canes and garlands, dancing to a new special version of the song “Jingle Bells” produced by our studio, and perfomed by the talented duo Comixture aka TechNoir. We are transported in a whirlwind of colors and music. The team worked on each step of the production, from direction, pre-production

to the final output, focusing on modeling, animation, lights, rendering and compositing, working hard to visualize and bring to life a performance of music, colors, wonder and of course: magic. The last step was to adapt the film for different media such as YouTube, web, TV and other social networks, to showcase perfectly the warm atmosphere, the dancing ornaments with ribbons and lights flowing all around them into the scenery perfectly bringing together the Wonder of Rinascente’s Christmas.

TAGS

Advertising Commercials

MAIN CREDITS

Client
Rinascente
Date
2022
Job type
CG animated commercial
Creative Agency
Wunderman Thompson Italy

CEO Giuseppe Salinari
Chief Creative Officer Lorenzo Crespi
Creative Directors
Alessandro Polia, Marco Rocca
Senior Art Director Elena Pinillos
Copywriter Silvia Filipucci
Illustrator, Art Director
Martina Odoli Caravajal
Junior Art Director Intissar Maaroufi
Account Supervisor Roberta Volcan
New Business Project Manager
Jacopo Galimberti
Senior TV Producer Virginie Alexandre

RINASCENTE

CEO Pierluigi Cocchini
Marketing and Communication Director Monica Ferreri
Marketing and Communication Deputy DirectorEmanuele Pietretti
Head of Communication Alessandra Frum
Creative and Digital Communication ManagerFederica Patta
Digital Creative Manager Ilari Caldararo

PRODUCED AND REALIZED BY
Maga Animation Studio

Director and Executive Producer
Massimo Carrier Ragazzi
Production manager Angela Pollone
Head of Studio Massimo Gentili

PRE-PRODUCTION
Art Direction and Production Designer
Alessia Garofalo
Federica Rotoloni (Character Cleanup and Model Pack)
Senior story artist and storyboard Supervisor
Mario Moraro
Elisabetta Baffigo (Storyboard Clean up)
Backgrounds, Concept Art, Key Visuals
Luca Schenato

CG PRODUCTION and TECHNOLOGY
Head of CG / tech and tools
Lucio Silla
CG Modeling, Texture, shaders
Giacomo Colivicchi, Domenico Zenone, Luca Facchinetti, Alfonso Coppola
Characters Rigging
Rebecca Maslowsky

ANIMATION TEAM
Layout and Animation Supervisor
Giordana Raccah
Lead Animator

Ilaria Angelini (Layout camera + character Animation)
Senior Animators
Claudia Arcangeli, Alessandro Tarallo,
Stefano Trivero

LIGHTING, RENDERING, COMPOSITING

Look dev, DOP, Lighting supervisor
Michele Molluso
Lighting and compositing lead
Alfonso Coppola
FX Supervisor
Nicola Danese

EDITING, QC, MASTERS
Eleonora Di Nardo (senior editor)

ADMINISTRATION AND FINANCE TEAM
Raffaella Calvino Prina (CFO)
Laura Crotti, Elisabetta Stoppa, Tiziana Coltro

IT DEPARTMENT
Francesco Moretto (CTO), Alessandro Pennati

CHOREOGRAPHY / CG CHARACTER REFERENCES

Choreography direction
Caterina Calvino Prina

Choreographies created by
Caterina Calvino Prina
Ariel Romero Koch

AUDIO PRODUCTION
Music Consulting and Supervision

Paolo Piccardo, Emilio Pozzolini
Music
Believe in wonder song (cover "Jingle Bells") performed by Cosmixture aka TECHNOIR
Guitars, Bass, Programming, Arrangement, Backing Vocals
Alexandros Finizio
VocalsPerformed by
Jennifer Villa
Orchestration, Additional Programming, Backing Vocals
Cristian Labelli
Recording, Mix, Master
Davide Vezzoli at Alari Park Studios
Sound Design
Emilio Pozzolini
Mix and Finalization
Paolo Piccardo