Rinascente “Believe in Wonder” Wunderman Thompson

Advertising, Commercials, 2022


“Believe in Wonder”: Immerse yourself into our magical atmosphere and discover once again the Wonder of Christmas.

Maga Animation Studio with Wunderman Thompson Italy for Rinascente, came together to celebrate Christmas and revive its magic. The project like an hollywood musical features different ornaments, candy canes and garlands, dancing to a new special version of the song “Jingle Bells” produced by our studio, and perfomed by the talented duo Comixture aka TechNoir. We are transported in a whirlwind of colors and music. The team worked on each step of the production, from direction, pre-production 

to the final output, focusing on modeling, animation, lights, rendering and compositing, working hard to visualize and bring to life a performance of music, colors, wonder and of course: magic. The last step was to adapt the film for different media such as YouTube, web, TV and other social networks, to showcase perfectly the warm atmosphere, the dancing ornaments with ribbons and lights flowing all around them into the scenery perfectly bringing together the Wonder of Rinascente’s Christmas.


TAGS

AdvertisingCommercials
MAIN CREDITS

Client
Rinascente
Date
2022
Job type
CG animated commercial
Creative Agency
Wunderman Thompson Italy

CEO Giuseppe Salinari 
Chief Creative Officer Lorenzo Crespi 
Creative Directors 
Alessandro Polia, Marco Rocca
Senior Art Director Elena Pinillos 
Copywriter Silvia Filipucci
Illustrator, Art Director
Martina Odoli Caravajal 
Junior Art Director Intissar Maaroufi 
Account Supervisor Roberta Volcan 
New Business Project Manager 
Jacopo Galimberti 
Senior TV Producer Virginie Alexandre 

RINASCENTE

CEO Pierluigi Cocchini 
Marketing and Communication Director Monica Ferreri
Marketing and Communication Deputy DirectorEmanuele Pietretti 
Head of Communication Alessandra Frum
Creative and Digital Communication ManagerFederica Patta
Digital Creative Manager Ilari Caldararo

PRODUCED AND REALIZED BY
Maga Animation Studio

Director and Executive Producer
Massimo Carrier Ragazzi 
Production manager Angela Pollone 
Head of Studio Massimo Gentili

PRE-PRODUCTION
Art Direction and Production Designer
Alessia Garofalo
Federica Rotoloni (Character Cleanup and Model Pack)
Senior story artist and storyboard Supervisor
Mario Moraro
Elisabetta Baffigo (Storyboard Clean up)
Backgrounds, Concept Art, Key Visuals
Luca Schenato

CG PRODUCTION and TECHNOLOGY
Head of CG / tech and tools 
Lucio Silla 
CG Modeling, Texture, shaders 
Giacomo Colivicchi, Domenico Zenone, Luca Facchinetti, Alfonso Coppola
Characters Rigging 
Rebecca Maslowsky

ANIMATION TEAM
Layout and Animation Supervisor
Giordana Raccah 
Lead Animator

Ilaria Angelini (Layout camera + character Animation)
Senior Animators 
Claudia Arcangeli, Alessandro Tarallo, 
Stefano Trivero

LIGHTING, RENDERING, COMPOSITING

Look dev, DOP, Lighting supervisor
Michele Molluso
Lighting and compositing lead
Alfonso Coppola
FX Supervisor
Nicola Danese

EDITING, QC, MASTERS
Eleonora Di Nardo (senior editor)

ADMINISTRATION AND FINANCE TEAM
Raffaella Calvino Prina (CFO)
Laura Crotti, Elisabetta Stoppa, Tiziana Coltro

IT DEPARTMENT
Francesco Moretto (CTO), Alessandro Pennati

CHOREOGRAPHY / CG CHARACTER REFERENCES

Choreography direction
Caterina Calvino Prina

Choreographies created by
Caterina Calvino Prina 
Ariel Romero Koch

AUDIO PRODUCTION
Music Consulting and Supervision

Paolo Piccardo, Emilio Pozzolini
Music 
Believe in wonder song (cover "Jingle Bells") performed by Cosmixture aka TECHNOIR
Guitars, Bass, Programming, Arrangement, Backing Vocals
Alexandros Finizio
VocalsPerformed by
Jennifer Villa
Orchestration, Additional Programming, Backing Vocals
Cristian Labelli
Recording, Mix, Master
Davide Vezzoli at Alari Park Studios
Sound Design
Emilio Pozzolini
Mix and Finalization
Paolo Piccardo

Music Edition for Believe in Wonder Song
©2022 Maga animation studio

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  • The protagonists

    Holly


    After surprising everyone with her performance, she amazes us twirling with grace and joy!
    Holly
  • The protagonists

    Peppermint


    Sugar, candies? They’re very special candy cane dancers...
    Peppermint
  • The protagonists

    Belle


    Dancing together on the ice, in perfect sync!
    Belle
  • The protagonists

    Celeste


    A very special Etoile, she can fly and dance into the Aurora to light up the sky!
    Celeste
  • The protagonists

    Eve


    The party is just getting started...
    Eve
  • The protagonists

    Eve


    Charleston is her best friend...
    Eve

Awards and mentions


THE AWARDS

PLATINUM AWARD WINNER
iiFilm Awards 2023
CA, US

OFFICIAL SELECTION
Urban Mediamakers Festival (UMF) 2023
Lilburn, GA, US

OFFICIAL SELECTION
California International 2023
Short Fest, US

OFFICIAL SELECTION
Aesthetica Film Festival 2023
York, UK

WINNER BEST ANIMATION AD
Magica Advertising Festival 2023
London, UK

WINNER BEST FX & ANIMATION
55° Key Award 2023 Adv festival
Milan, Italy

OFFICIAL SELECTION
Festival du Film d’Animation d’Abidjan 2024
Abidjan, Ivory Coast

FINALIST
French Riviera Film Festival 2024
Cannes, France