Tenderly for inclusivity

A campaign signed by Meloria and Maga Animation Studio for theatrical release!

Tenderly has always taken care of family in the first place, focusing on core values such as softness and wellness. “Be tender with everyone” endorses inclusivity, embracing diversities and valuing differences as identities. Bianca, Tenderly’s brand character, takes the lead in each of the three commercials: curious and amazed, she interacts with the natural world, where peculiarities, exceptions, distinctiveness stand for beauty and uniqueness that utterly fascinates her.

The first feature, debuting in theaters from 15th of November along with “Fantastic Beasts: The Crimes of Grindelwald”, belongs to a digital media planning which includes also Tenderly’s official channels. The project created by Meloria, a creative independent agency that has handled Lucart group brands’ communication for years. Bianca and her fairy world were accomplished by Maga Animation Studio, which endorsed Tenderly’s communication by looking after character design and feature production.