Tenderly 45th Anniversary

45 years of softness, a long time seems to have gone by very fast when spent together with a great Italian brand

Tenderly celebrates 45 years of tenderness with a commercial that tracks the adventures of Bianca and her new special friends. For the occasion, Lucart group markets also a new exclusive Vintage Edition packaging, with a new design for this special occasion.

The project created by Meloria, a creative independent agency that has handled Lucart group brands’ communication for years. Bianca and her fairy world were animated by Maga Animation Studio, which endorsed Tenderly’s communication by looking after character design and feature production. This time we track Bianca's adventures to discover her new friends!