Work - Benassicura It Directline Insurance Spa

Ben, a new CG / 2D digital animated subject, endorses BenAssicura.it, the 100% online insurance company.

Ben is a cute little dog, dynamic and smart, that acts as a testimonial for BenAssicura.it.

The CG character was specifically developed to support BenAssicura.it image, a new brand of Direct Line Group SpA, which operates in the online insurance market with a fresh and innovative approach. Freccia Ambrosini Volpi (Milan), namely the creative agency that oversaw the project, aimed at designing a strategy for an original character, a testimonial fit to support the brand and communication of the official website, social networks, print and billboards.

Maga' Animation team has followed the creative brief with a view to developing a modern character, with a 2D warm and illustrated style, and yet having a CG output. Ben's versatility, freshness and delight makes this CG-animated character suitable for any communication needs, including the development of subsequent activities and commercials.