Esselunga Amici di Scuola

Imagine a better school! J.W. Thompson and Maga Animation give life to a child's dream of a more technological school in Esselunga's "Amici di Scuola" campaign.

Amici di Scuola is an Esselunga initiative to sustain schools in their technology needs. To promote this project, J.W. Thompson's Creative Director and Maga Animation's team built a web & digital campaign by making a video for Amici di Scuola's website.

The initiative is presented by the first recipient of the campaign, a school child: he lets his immagination roam through the possibilities of a more modern, adventurous school. Live action, pixillation, and 2d digital animation tecniques were mixed to give a child appealing and naïve, fresh taste to the video.